Now that we are on the other side of the pandemic, we are seeing the benefits of the rapid digitization that has occurred over the past year. This was a positive result of a dark time in the world, and it will ultimately help our recovery. Many industries have innovated in new ways to reach customers during the pandemic, even though their business model relied on in-person services.
The most obvious in-person industry is healthcare, which has undergone a digital transformation with healthcare delivery innovations such as telehealth services, with the help of healthcare technology companies. One of these companies, SRS Web Solutions Inc., was developed in response to gaps in the healthcare industry. CEO Samad Syed’s experience with outdated healthcare processes after major surgery forced him to find a solution. He encountered the fragmented and siled healthcare system with gaps in communication between departments and tedious paper-based processes that were prone to human error. He recognized that the market needed to make healthcare more efficient, and then he set about improving it.
Now, SRS Web Solutions inc. brings digitization and remote access to a different industry in person: dentistry. While the medical field has strived to digitize in recent years, dentistry is still largely paper-based and in-person.
Today, most dental practices are run by single entrepreneurial dentists or small groups of dentists. About 77% of all dentists had their own practice in 2017, according to the American Dental Association. With SRS web solutions, dental practices can digitize their operations affordably and keep pace with the rest of the healthcare industry. Their platform, mConsent, is focused on improving the customer experience through technology: digitizing patient admission forms, verifying insurance, and enabling remote video consultations.
What we can learn from Syed’s story is that entrepreneurs who want to be successful should look to leverage technology to improve the customer experience. This includes making things more efficient, more convenient and safer; in short, better for people. Entrepreneurs in any industry can apply this way of thinking by asking themselves which areas of their industry are most in need of innovation. With the move to digitalization of in-person businesses, here are three areas we can look at to take a page from Syed’s history and apply them to all industries.
Automate essential daily practices
Digitization streamlines tedious processes, allowing employees to focus on providing care. In dentistry, this process has had a remarkable impact in terms of efficiency. Dental service providers have been able to automate most essential documents (mountains of intake forms), freeing up time for healthcare professionals and allowing them to focus on point-of-care visits and treatment. patients.
Whether you are an entrepreneur in the dental industry or not, automation is most effective when applied to day-to-day processes. Whether you’re filling out paperwork for clients or storing documents to reference later, scanning can improve the accuracy of menial tasks and allow employees to be more customer-centric.
Meet customers where they are
During the pandemic, digitalization has made it easier for businesses to reach their customers by providing alternative platforms for interaction. After the pandemic, this still rings true. Many of us have experienced changes – or even major changes – in our routines, and some of those changes are part of our new normal. Digitization and virtual meetings make it possible to reach customers even if their new normal is remote. We have seen this spread to all industries, and the dental industry is catching up.
Likewise, it’s important for entrepreneurs to assess the best places to meet their clients, especially for face-to-face businesses. Dentists have adopted systems like mConsent to make this possible for their clients while recognizing that a hybrid system is needed – you cannot do root canal treatment remotely. For other businesses in person, meeting customers through digitization can mean raising awareness on social media or ordering online with in-store pickup.
Make sure customer data is secure
It is important that customer data is protected in our digital world. In order to embrace digitization and promote a positive customer experience, entrepreneurs need to ensure their technology processes are safe and secure. For healthcare providers, special care should be taken to ensure that all digitized processes meet industry standards such as HIPAA.
But even if your industry doesn’t have strict data protection rules like in healthcare, it’s imperative that customers know they can trust you with their information. When researching digital tools, prioritize data security and make sure customers know their information will be safe. Transparency is the key to business success in a digital world.
Digitization has transformed the way we do business, and entrepreneurs need to keep this in mind to stay ahead in their industries. Companies like SRS Web Solutions have shown us that digitalization can transform any industry and make the customer experience more powerful, even if they are miles away. Entrepreneurs who identify a void in their industry and innovate to fill it by transforming the customer experience will win the lion’s share of business over their competition, and that’s a good laugh.