Brightflow AI aims to shine a light on cash flow for small businesses • TechCrunch

Cash flow can make or break a small business; in fact, problems in this area account for 82% of small business bankruptcies, according to US Bank data.

Robbie Bhathal, co-founder and CEO of Brightflow AI Picture credits: Luminous flow

Brightflow AI injects technology into this problem with its forecasting and analytics tools so small businesses can assess their cash flow and make decisions based on real-time data. Brightflow also has a capital loan program to help during periods of volatility or times of high interest rates for traditional capital.

The San Francisco-based company’s cash flow calculator pulls financial data from platforms such as Shopify, Amazon, QuickBooks, Facebook and Google Ads, then provides a real-time cash flow overview.

If this sounds familiar, you’re right that Brightflow isn’t alone in helping businesses sell more online. For example, Bainbridge Growth, which this week announced $4 million in seed funding, also provides data and analytics for e-commerce businesses.

However, Brightflow Founder and CEO Robbie Bhathal told TechCrunch that the company differentiates itself by focusing on automating financial services and delivering that information in a way a business owner can understand. .

Before launching Brightflow in 2019, Bhathal was co-founder of hotel booking site Suiteness. He says his involvement in growing this company is actually what led him to start Brightflow with Jeffrey Priebe.

“Personal issues were about how fast your business was growing and how difficult it was to manage, especially accounting, finances and progress,” Bhathal said. “And also general access information. I don’t come from too much money, so to access capital, you try to find the best places, whether it’s through Y Combinator or accelerated equity markets.

The product seems to resonate with users. Over the past year, Bhathal said the company has grown 10-fold, finding customers with more than $60 million in growth capital. During this period, there were 1,200 customer connections on its platform and over 49,000 transactions synchronized daily, sending billions of dollars in revenue through the system.

To build on this momentum, the company recently closed $15 million in Series A dollars, led by Haymaker Ventures, which also included $100 million in debt funding from i80 Group. New investment gives Brightflow nearly $20 million in total funding to date.

Plans for the capital injection include hiring more employees to join the 40 already there and working on product development to provide additional growth opportunities for customers, Bhathal said.

Mark Mullen, co-founder of Bonfire Ventures, the company that led Brightflow’s seed phase, said the company’s first customers were e-commerce, which made it easier to understand pain points.

“The potential that Robbie and his partner, Jeffrey, were able to articulate is a much bigger vision that they’re starting to execute now,” Mullen told TechCrunch. “What they were trying to kick off, we felt, was the democratization of finance. Customers were able to take advantage of fintech opportunities through these loans and the generation of different revenue streams.”

Next, the company is focused on automating its fundamentals and scale so that there is more access to forecasts, but also with a human function in the loop providing expertise in addition to infrastructure, a said Bhathal.

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