IDAHO FALLS – Can you find the hidden treasure?
The Anderson Hicks Group in Idaho Falls kicked off Idaho’s first-ever scavenger hunt on Friday. Employees stashed $2,000 in a treasure box somewhere in eastern Idaho, along with tickets to the Idaho Falls Zoo, Racetrack, Museum of Idaho and other businesses partners.
Whoever finds it can keep the loot and prizes for themselves.
Hints will be released weekly to help participants refine their search, the first of which was released on Friday. There’s also a treasure map on the company’s website to help people find it.
“It stretches from Pocatello to Island Park, so it’s a big area,” marketing manager Anike Wilder told EastIdahoNews.com.
Wilder was inspired to start a scavenger hunt in eastern Idaho after a company in Utah did something similar.
With gas and house prices rising, Wilder’s goal is to help people forget about their financial troubles by sending them on a fun adventure.
“Idaho is literally known as the ‘Gem State,’ and we’re about to go on a real treasure hunt within its borders,” the company writes on its website.
Those who wish to participate are encouraged to post a story on social media about it and tag Anderson Hicks Group. There is also a form on the website where you can sign up to receive hints a day early.
Wilder says the treasure box has been placed in a safe place, so attendees don’t have to worry about putting themselves in harm’s way to find it.
“If they go off the beaten track, it won’t be more than a few meters. It’s in a safe place and it’s family-friendly,” Wilder says. “Be sure to bring plenty of water and sunscreen.”
There are instructions inside the treasure box on how to get their hands on the Anderson Hicks Group so employees can recognize the person who finds it and learn about their experience.
The length of the scavenger hunt depends on how quickly participants find it, but Wilder says it’s likely to be no longer than six weeks.
“If someone hasn’t figured it out in six weeks, we’ll basically tell them where it is and they just have to go get it,” she explains.
Wilder hopes to make it an annual event.
To read the first clue or learn more, visit the Anderson Hicks Group’s Facebook page or website.