DENVER, April 06, 2022 (GLOBE NEWSWIRE) — Ibotta, the company that disrupted the century-old paper coupon industry with digital cashback, has announced plans to dramatically change the advertising landscape with Ibotta Performance Network (IPN). IPN is a leading publisher and retail network that will soon reach more than 120 million buyers in the United States. This expanded platform gives advertisers unprecedented scale to launch “pay for sale” performance marketing campaigns.
Ibotta has been a pioneer since its launch over 10 years ago. The company regularly provides industry-leading ROI and data analysis to advertisers and retailers. Founder Bryan Leach started Ibotta with the belief that the best way for advertising campaigns to drive conversion, from awareness to purchase, is to engage the consumer in the deal. This belief has paid off with over 40 million Ibotta app downloads to date and over $1.1 billion (USD) in cash back offers redeemed. Unlike success metrics such as gross impressions and clicks, each Ibotta offer is tied to the full sale of an advertised product or service.
With the launch of the new IPN, Ibotta is expanding its reach to provide B2B Rewards as a Service (RAAS) solutions to retailers, publishers and advertisers in the CPG space and beyond. “Since the day of our launch, Ibotta has sought to strengthen the ties between advertisers, retailers and consumers,” said Bryan Leach, Founder and CEO of Ibotta. “As we built our reputation with consumers, the relationships we formed with advertisers and retailers grew stronger and stronger, producing a flying effect. We listened to their needs and realized we absolutely had the technology to provide solutions to their biggest challenges.”
According to a study by Mercatus and Incisiv, e-commerce is expected to account for 21.5% of all grocery sales within five years, with 43% of shoppers purchasing groceries online in 2020, up from just 24% in 2018. During the pandemic, the population 45+ age groups made dramatic shifts towards online shopping, with 46% adopting curbside pickup and 35% of shoppers ordering groceries online for the first time. More recently, 43% of all grocery shoppers said they had shopped online in the past six months. This shift in consumer behavior means that more shoppers than ever will be available to consider digital cashback offers before purchasing.
Retailers benefit from increased traffic and the ability to create closed-loop rewards programs, encouraging consumer loyalty with savings redeemable on future in-store trips. This summer, Walmart is joining IPN, enabling advertisers to give brands top visibility to shoppers ready to buy from the nation’s largest retailer.
IPN campaigns are easy to create, connect to the network and manage for advertisers. Ibotta becomes the one-stop-shop for accessing the entire network and handles all the heavy lifting of RAAS, including program setup and targeting, content delivery, purchase data ingestion, adjudication of rewards, withdrawals and payments, billing and budgeting, anti-stacking and fraud prevention, reporting and analytics. Advertisers monitor performance and adjust strategies as needed using the easy-to-navigate IPN dashboard.
Ibotta launches a new brand campaign
To support the launch of the extended IPN, Ibotta will launch its first B2B brand identity campaign, featuring print, digital and experiential ads built around the idea that promotions will never be the same again. “Recent and upcoming changes from Apple and Google, along with the continued emphasis on privacy, signal the end of digital marketing as we knew it,” said Rich Donahue, Chief Marketing Officer of Ibotta. “Advertisers ask, ‘what comes next?’ We created this campaign to showcase the opportunities that Ibotta and IPN can offer a large scale, full suite of performance marketing services to help advertisers and retailers navigate the changing advertising landscape.
The B2B campaign and visuals present the colors of the Ibotta brand as a range of services. Each represents unique opportunities for advertisers and retailers to partner with Ibotta. From large-scale opportunities in promotions (cashback offers distributed on the IPN), to the unique capabilities of Ibotta properties (the Ibotta app, browser extension, and Ibotta.com), to data, information, and media, Ibotta has proven solutions to help advertisers and retailers navigate this challenging digital advertising ecosystem.
The initial campaign will showcase all colors and speak to the value of the entire network, while later runs will be more targeted for the unique capabilities Ibotta can offer and will be laser-targeted to specific B2B audiences.
Based in Denver, Colorado, Ibotta (“I bought a…”) is a free cash rewards platform that has provided over $1.1 billion in cumulative cash rewards to its users for their purchases in store, on mobile applications or online. Launched in 2012, Ibotta has over 40 million downloads and is one of the most frequently used shopping and rewards platforms, offering cash back on purchases from over 2,700 top brands and retail partners worldwide. retail. In addition to its properties, Ibotta also runs closed-loop rewards programs for top retailers and makes content from its offering available on a number of leading websites, social media platforms and apps through the Ibotta Performance network.
Focused on creating an open and inclusive work environment, Ibotta has also been named a “Top Workplace” by The Denver Post for four consecutive years.
Press Contact Jennifer Belongia-Barak Public Relations Manager, Ibotta [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/af743c44-381d-4b06-85fc-f033e6c26d88