New funds for the Cordial marketing data platform
July 26, 2022
In the United States, cross-channel marketing and data management platform Cordial has raised $50 million in a Series C funding round, which it will use to bolster its product offerings and expand its global presence.
Marketers using Cordial’s platform can collect all of their customer data in one place and use it to create audience segments, uncover trends, and automate company-wide customer experiences. Advanced messaging capabilities allow brands to communicate with customers in personalized ways via email, text and apps.
The latest funding was led by NewSpring and new investor ABS Capital, bringing the total raised to date to $85 million. Cordial intends to use part of the investment to launch new platform enhancements that enable enterprise marketers to maximize the impact of every customer message and transform the way marketers marketing activate data.
Jeremy Swift (pictured), CEO and Co-Founder, comments, “Cordial gives marketers the technology and tools to use customer and company data for hyper-personalized messaging in real time, all on one platform. This new capital allows us to create even more ways for enterprise marketers to deliver supersized value to their customers while continuing to transform our category.”
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.