Dentsu Health adds data scientists
May 12, 2022
In the US, Dentsu Health has appointed Olympia Mantsios as Global Vice President, Data & Analytics, while Lynda Gordon joins as SVP Product Development, responsible for creating new data products.
Mantsios is in her new role after nearly eight years at Dentsu-owned customer experience management company Merkle, where she most recently served as Director, Health Analytics. Previously, she was Head of Strategy and Analytics at Digitas Health; and marketing analyst at Publicis Healthcare.
Gordon also comes from Merkle, where she worked for eleven years, and most recently served as vice president of analytics. Previously, she was Director of Advanced Analytics at IMS Health, Director of Sales and Marketing Analytics at Dun & Bradstreet, and Statistical Analyst at Booz Allen Hamilton. In their new roles, Mantsios will create a centralized analytics team focused on insights and thought leadership, and Gordon will focus on developing new data products and integrated solutions to support Dentsu Health’s engagements with global customers of health.
Both will report to Kent Groves, Global Head of Strategy, who comments, “At Olympia and Lynda, we have found award-winning hybrid leaders who truly understand the fundamentals of healthcare, while being agents of change who ‘are not afraid to take risks to transform the role a health brand can play in being relevant and adding value to our customers.