New platform provides TV audience data for UAE
May 19, 2022
As Nielsen rolls out a new solution to measure media consumption in Saudi Arabia, mena.tv, a B2B marketplace for TV content in the Middle East and North Africa, has launched a platform providing audience data daily broadcasts for around five million viewers based in the United Arab Emirates.
Unveiled at the CABSAT 2022 event in Dubai, the mena.tv platform has been providing viewing data – including demographic breakdowns by age and nationality – for 1.1 million households in the United Arab Emirates for two years and over more than 600 channels from the E-Vision network. “For more than 20 years, we’ve sat without data, dependent on phone calls and asking, ‘What did you watch last night?’ says Founder and CEO Nick Grande. ‘Now we know. Now we have for the first time real data for more than half of the population of the United Arab Emirates”.
The event also showcased the new platform measuring home video and content consumption in the Kingdom of Saudi Arabia, developed through a partnership between the Media Rating Company and Nielsen – this will begin by reviewing satellite and the OTT and will expand to cover games, podcasts, radio and print. Sarah Messer, managing director of Nielsen Media MENAP, said the television and video measurement system being developed for Saudi Arabia is unlike any other in the world except Denmark.
Websites: index.mena.tv and www.nielsen.com.