Ronaldo, Messi, Neymar: which footballers made the most money on Instagram in 2021?

The relentless battle between Cristiano Ronaldo and Lionel Messi has spilled over into the world of social media.

But this time around, it’s pretty clear who’s the winner.

It’s no surprise that some of the world’s biggest and best sports stars are raising heaps of money on Instagram.

Ronaldo, for example, is one of the most adored footballers in the world, with 389 million followers on Instagram.

But while their insane salaries could make him some of the highest paid athletes of all time, the Portuguese striker is one of the many footballers who are starting to make more money via Instagram than some Premier League players in a year. .

Digital growth agency Love UX has provided us with insight into how much the world’s top footballers are paid through the social media platform.

Conducting a study on the numbers, the agency revealed a list of the 20 highest-paid footballers from Instagram posts in 2021.

The list includes recognizable names from the modern era and years past, including football legends David Beckham and Ronaldinho, whose global stardom has propelled them through the ranks ahead of several other big names.

Take a look at the final list below …

20. Alex Morgan – £ 451,262
With 9.4 million Instagram followers, United States Women’s National Team star Morgan has earned more than £ 450,000 in 2021 through partnerships with brands like iFit and STATSports.

19. Zinedine Zidane – £ 509,307
The former Real Madrid boss is the only football manager to make the list and although he enjoys showing off his padel skills on his Instagram page, Zidane often teams up with Adidas to promote new advertising campaigns for the brand. sport.

GiveMeSport Giveaway.


18. Raphaël Varane – £ 548,993
World Cup winner Varane had 19 sponsored posts in 2021, including ads for cryptocurrency trading site and clothing brand BOSS.

17. Ivan Rakitic – £ 633,613
Another player who has endorsed cryptocurrency websites in the past is Croatian midfielder Rakitic, who by goal suffered a £ 4million pay cut to join Sevilla from Barcelona in 2021.

It’s clear he’s doing a lot of it thanks to social media.

16. Karim Benzema – £ 775,340
According to Marca, Benzema earns $ 180,000 a week playing for Spanish giants Real Madrid, but instead sits in 16th place on this list, given he is currently one of the most prolific goalscorers in world football. .

Karim Benzema of Real Madrid.

15. Kylian Mbappé – £ 861,230
The French prodigy is likely to move to Real Madrid this summer and had one of the highest post-earnings ratios on this list, earning more than £ 107,000 for each of his eight positions in 2021.

14. Paulo Dybala – £ 965,697
Argentinian wizard Dybala is also very followed on Instagram and as an ambassador of Adidas, regularly posting images promoting equipment embroidered with the famous three stripes.

13. Dani Alves – £ 1,049,395
Alves, who celebrated his 38th birthday last May, became the oldest player to play for Barcelona in the 1-1 draw with Granada on Saturday. He is also the first player on the list to win over £ 1million on Instagram in 2021.

Dani Alves.

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12. James Rodriguez – £ 1,081,056
Former Everton star Rodriguez left a bad taste for the Toffees when he left the club for Qatari side of Al-Rayyan in 2021, but managed to cash in over £ 1million sterling from just 12 Instagram posts.

11. Antoine Griezmann – £ 1,142,714
Griezmann was another player who controversially changed clubs last year, returning from Barcelona to Atletico Madrid.

And while the France international was short in reopening his goal tally for the Colchoneros, scoring three times in his first 11 games for the club, he has also made more than £ 1.1million on the social networks.

Antoine Griezmann for Atletico Madrid.

10. Marcelo – £ 1,183,592
Marcelo is another of Real Madrid’s highest earners, and it looks like the Blancos captain has made a good social media profit as well, beating the top ten on Instagram’s rich footballer list.

9. Luis Suarez – £ 1,653,303
From nutrition brands to blockchain companies, former Liverpool striker Suarez has been paid to support a variety of brands with his 42.7 million Instagram followers over the past year.

8. Robert Lewandowski – £ 1,656,467
Polish striker Lewandowski has far fewer followers than many other players on this list, but he still managed to reach eighth place in the table, taking in over £ 1.6million on social media.

Robert Lewandowski for Bayern Munich.

7. Zlatan Ibrahimovic – £ 1,739,991
It looks like one of football’s biggest personalities is also one of the biggest sources of social media revenue, with Ibrahimovic posting several paid partnerships on his Instagram feed, including an ad campaign for electronics producer Samsung.

6. Paul Pogba – £ 2,599,071
It’s surprising that Pogba didn’t make it into the top five, but he outshines sports legends LeBron James and Khabib Nurmagomedov for his 2021 Instagram earnings.

5. David Beckham – £ 2,742,894
Fame and fame have followed David Beckham closely throughout his career and it’s easy to see why he’s one of the biggest earners on Instagram, being the face of several international brands while also owning Inter. Miami CF.


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4. Ronaldinho – £ 3,013,577
After going to jail in 2020, the Brazilian has certainly been a game-changer in 2021, opening a music studio, launching an organic gin brand and, oh yes, making £ 3million through partnerships on the social networks.

3. Neymar – £ 12,382,070
Neymar rounds out the top three in the table, but there is a huge gap in Instagram earnings between the forward and those below him.

The Paris Saint-Germain forward also notably signed a new £ 22million deal with PUMA last year, ending his 15-year contract with Nike, which was often featured in his feed in 2021.

2. Lionel Messi – £ 17,192,420
While Messi’s Instagram control isn’t to be sneezed at, the Argentinian has been beaten by his former rival Ronaldo, who tops the list of football’s rich Instagrams.

Despite this Messi has always had a very lucrative 2021 and while he signed a new contract with PSG worth around £ 30million a year in the summer he also earned £ 409,000. for every Instagram ad they’ve posted.

Leo Messi plays for PSG.

1. Cristiano Ronaldo – £ 19,119,972
Considering the stature of the CR7 brand, it’s no surprise that Ronaldo tops the charts to become the highest paid footballer on Instagram.

The Man United striker received over £ 562million for every post he posted to his 389million followers last year, with the Portuguese star’s advertising partnerships with brands including Herbalife, Therabody and Nike Lifetime Sponsors.

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