Selling your house yourself? It’s the key to success

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If you are considering selling by owner, you must read this first.


Key points

  • Real estate agents charge expensive commissions, but you can avoid this by selling your home yourself.
  • If you’re selling yourself, you need to make sure you take great photos for your home listing.

Using a real estate agent when selling a house is very common. Estate agents provide many different types of support during the process, including help with marketing your home and advice on pricing. But this professional service comes at a high price. You will typically pay around 3% commission to your own agent as well as a 3% commission to the buyer’s agent.

You box However, avoid paying your own agent if you are selling your home yourself. You will, however, need to make sure you take the right steps to maximize your selling price if you decide to do so. After all, you want to be sure you have enough money to pay off your mortgage and hopefully walk away with some extra cash to invest in your next home.

So what are the right steps? There are a lot of different things you need to do, including making sure your home is listed on the Multiple Listing Service (MLS) to get it in front of as many potential buyers as possible, as well as making sure the price of your property is fair from start attracting buyers. But, there is one key step that is particularly essential if you want to make a successful sale.

A crucial step to find a buyer ready to pay a fair price

If you want to find a buyer and get a good price for your home when you sell it yourself, the only key step you need to take is to hire a professional photographer.

You see, you’re going to have to include photos with your real estate listing. And those photos are probably all most people will look at when they decide to come see your home. If your photos don’t make the home look its best, many potential buyers will click on it and not even come to see it.

Basically, every homebuyer uses the internet to find homes to view, so these pictures might be the first and maybe the only impression they get of your home. And taking great photos yourself to show off a home’s best features can be really challenging. Professional lighting and a very high quality camera can make a big difference, as can training and experience, so you need to make sure you get quality photos before you put the house on the market.

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How to find a professional photographer

If you want to find a professional photographer to take pictures of your home before listing it, there are a number of resources you can try.

Chances are you’ll have to work with a flat-fee MLS service if you’re selling your home yourself. These services list your property in MLS for you, because only real estate agents can do this. You definitely want your home to be in the MLS as it is the most used resource for buyers looking for properties. If you work with this type of service, they may have a photographer they can recommend.

If you have friends or relatives who have sold their homes, you can also ask them if they know who took the photos. Finally, if all else fails, you can contact your local art school to ask for photographer references or search online for professionals who advertise that they do real estate photography.

By working hard to find the right professional, you can ensure that your home gives the kind of impression it needs to convince buyers to come and see it. As this is a crucial first step to closing a sale, you can’t afford not to go through this process.

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