Team One recruits its first data director
August 10, 2021
In the United States, Team One, the integrated media, digital and communications agency owned by Publicis, has hired Prachi Priya for the newly created role of Chief Data Officer.
Based in Los Angeles, Team One applies its knowledge of affluent consumers around the world to customers of premium brands. The company’s in-house VR lab is experimenting and exploring the best way to ‘tell brand stories’ through VT, and its Legacy Lab think tank is investigating long-term branding methods.
Priya (pictured) joins us after nearly five years as vice president, data and analytics at Wunderman Thompson, leading the company’s data practice in three offices in California. Previously, she was Director of Marketing Strategy and Analytics at Life Time, and Head of Strategy and Market Intelligence at UnitedHealthcare, after starting her career as an Account Planner at Draftfcb.
In her new role, Priya will lead a team of data scientists and analysts within the group, and oversee the agency’s media, CRM, digital, social analysis and business results teams. CEO Julie Michael comments, “Prachi brings more than eighteen years of forward-thinking and inclusive leadership, data agile innovation and data-driven intelligence to Team One, along with a demonstrated commitment to developing people, differentiate business strategies and build customer loyalty. growth. Now, she has two goals in front of her: to ensure that our customers keep data at the center of their business transformation models and to inspire our teams and work through data intelligence and insights ”.