It’s only a small piece of fabric, but the jersey’s advertising patches are clearly visible at all times during an NBA game.
The exact size of the advertising patches is 2.6876″ x 3.25″ and all but two teams participate in the NBA’s Jersey Patch Program. The Memphis Grizzlies and Washington Wizards saw their respective deals with FedEx and Geico expire in 2021 and are now seeking new deals with potentially other sponsors.
Having a sponsor patch on a team’s jersey generates a huge amount of revenue for a franchise. Like the Golden State Warriors, who reportedly earn nearly $20 million a year from their deal with cashback site Rakuten.
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Rakuten’s logo has been on Golden State jerseys since the league approved jersey advertising patches in 2017. So that means the Warriors raked in nearly $100 million just for having the website logo in the game. right corner of their shirt.
With the Warriors in the 2022 NBA Finals and being a marquee team for some time now, surely Rakuten is getting peak exposure and maybe $100 million is well spent on them.
Here is a brief description of Rakuten’s partnership with the Warriors.
What is Rakuten?
Simply put, Rakuten is a cash back website. But here’s a more detailed breakdown from Rakuten:
Rakuten is where you can get cashback for shopping at over 3,500 stores. Becoming a member is free! Stores pay Rakuten a commission to send you their way, and Rakuten shares the commission with you in the form of cash back. Get paid every three months and earn bonus cash when you sign up and shop. Founded in 1998, Rakuten has paid out over $1 billion in cashback to its members. Start getting yours!
Why is Rakuten on the Warriors jersey?
The Rakuten logo is on the Warriors jersey because the company paid for it.
How much does Rakuten pay to be on the Warriors jersey?
As noted above, the cashback website reportedly pays $20 million a year to have its logo on Golden State jerseys.
According to a report by Jabari Young, Rakuten will pay more than $40 million a year to have his crest on Warriors jerseys, starting in the 2022-23 season.
When was Rakuten added to the Warriors jersey?
The Rakuten logo was added to Golden State jerseys in 2017. The NBA allowed teams to add advertising patches to their jerseys in 2017 and the Warriors were one of the first to sign Rakuten as a corporate sponsor .
Rakuten originally signed a deal with the Warriors which expired in 2022. But they extended that deal in May 2022.
Did the Warriors and Rakuten make an inspirational video about their partnership?
You bet they did.